Imagine It Forward
Courage, Creativity, and the Power of Change. Random House, 2018.
A brief summary of Imagine It Forward
The remarkable story of prominent businesswoman and former vice chair of General Electric, Beth Comstock, including the innovations she made and the challenges she overcame, along with advice on embracing change and using your imagination to adapt.
Key insights in Imagine It Forward
Who should read Imagine It Forward
CEOs • entrepreneurs • business owners • managers • executives • anyone interested in improving their leadership skills
About the author of Imagine It Forward
Beth Comstock was publicity coordinator for NBC, ultimately becoming the President of Integrated Media at NBC Universal. She also served as the Chief Marketing and Commercial Officer for General Electric, eventually accepting a promotion to Vice Chair. Tahl Raz is a bestselling writer and award-winning journalist. His work has appeared in the Harvard Business Review and GQ.
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