Peak
How Great Companies Get Their Mojo from Maslow. Jossey-Bass, 2007.
A brief summary of Peak
The story of how Chip Conley—a young hotelier—moved beyond a short-sighted focus on profit by using a psychologically driven approach based on Maslow’s Hierarchy of Needs, consisting of seeking self-actualization, developing meaningful relationships with employees and clients, and achieving optimal personal performance.
Key insights in Peak
Who should read Peak
Executives and CEOs • organizational psychologists • MBA students and entrepreneurs • mid-level managers and employees • investors
About the author of Peak
Chip Conley is not only the founder and CEO of California’s largest boutique hotel company, but also a respected author; his works include The Rebel Rules and Marketing That Matters. After having gone from CEO to intern in order to become a mentor at Airbnb, he founded the Modern Elder Academy in Baja California Sur, Mexico.
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