A Bigger Prize
How We Can Do Better than the Competition. Public Affairs, 2014.
A brief summary of A Bigger Prize
A critical reflection on society’s obsession with competition in all areas of life—which only feeds inequality and dysfunction—reasserting the value of collaboration and cooperation as sources of creativity, innovation, and a form of success that works for all.
Key insights in A Bigger Prize
Who should read A Bigger Prize
Executives and business leaders • team leaders • parents and guardians • sports fans and athletes • educators
About the author of A Bigger Prize
Margaret Heffernan is an experienced CEO and entrepreneur who has written successful business books and taught around the world. She enjoyed a career as an award-winning producer for the BBC and Virgin Records before serving at the helm of several large multimedia companies.
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