Do The KIND Thing
Think Boundlessly, Work Purposefully, Live Passionately. Ballantine Books, 2015.
A brief summary of Do The KIND Thing
The story of a successful, socially responsible snack company and the philosophy behind it, interwoven with valuable lessons on maintaining transparency, trust, simplicity, and morality in your own organization.
Key insights in Do The KIND Thing
Who should read Do The KIND Thing
Entrepreneurs who want to start an ethically-run business • social activists • anyone involved in charity work • business leaders
About the author of Do The KIND Thing
Daniel Lubetzky is the founder and CEO of healthy snack company KIND. He also launched the KIND Foundation and Feed the Truth public advocacy organization, and founded condiment brand Meditalia (formerly PeaceWorks Inc.), a company designed to encourage cooperation between Israelis and Arabs. Lubetzky’s business achievements have been widely applauded, including by TIME magazine and BusinessWeek.
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