Value Proposition Design
How to Create Products and Services Customers Want. John Wiley & Sons, Inc., 2014.
A brief summary of Value Proposition Design
Concise, contemporary, and workable strategies combined with simple but effective tools for generating goods and services that draw in new customers, preserve old customers, and help your business grow.
Key insights in Value Proposition Design
Who should read Value Proposition Design
Small business owners • CEOs • managers • operations officers • investors • entrepreneurs
About the author of Value Proposition Design
Alexander Osterwalder is an entrepreneur dedicated to helping business owners succeed. Yves Pigneur has spent her professional life educating others on creating effective business models. Greg Bernarda is a motivational speaker and business coach. Alan Smith is a designer and entrepreneur who co-founded the popular Strategyzer software with Osterwalder, allowing business owners access to groundbreaking design tools.
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