Difference
The One-Page Method for Reimagining Your Business and Reinventing Your Marketing. The Story of Telling Press, 2014.
A brief summary of Difference
A straightforward guide to developing a business that gives people what they want, makes a difference in customers’ lives, and allows you to become the competition rather than fear it.
Key insights in Difference
Who should read Difference
CEOs • startups • managers • entrepreneurs • small business owners • executives
About the author of Difference
Bernadette Jiwa is the founder of the Story Skills Workshop, a training program focused on growing leadership and building connections through the power of storytelling. Her blog, The Story of Telling, was named one of “Australia’s Best 20 Blogs” in 2014 and 2016. SmartCompany.com named her one of their “Top Business Thinkers” for 2018.
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