Start with Why
How Great Leaders Inspire Everyone to Take Action. Portfolio/Penguin, 2009.
A brief summary of Start with Why
A powerful system for stirring passion, creating loyalty, and finding success in any organization, all by focusing on your greater purpose rather than potential profits.
Key insights in Start with Why
Who should read Start with Why
Business owners • executives • startups • teachers • entrepreneurs • anyone in a leadership role
About the author of Start with Why
Simon Sinek is a motivational speaker whose TED Talk ranks among the most watched in the company’s history. He has spoken to crowds at the UN Global Compact Leaders Summit, and conducted leadership training for the US Immigration and Customs Enforcement. Sinek is the founder of the Optimism Company, an educational digital platform.
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