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Start with Why

By Simon Sinek

How Great Leaders Inspire Everyone to Take Action. Portfolio/Penguin, 2009.

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13 Key insights

Start with Why

A brief summary of Start with Why

A powerful system for stirring passion, creating loyalty, and finding success in any organization, all by focusing on your greater purpose rather than potential profits.

Key insights in Start with Why

Who should read Start with Why

Business owners • executives • startups • teachers • entrepreneurs • anyone in a leadership role

About the author of Start with Why

Simon Sinek is a motivational speaker whose TED Talk ranks among the most watched in the company’s history. He has spoken to crowds at the UN Global Compact Leaders Summit, and conducted leadership training for the US Immigration and Customs Enforcement. Sinek is the founder of the Optimism Company, an educational digital platform.

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Simon Sinek

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