Play Bigger
How Pirates, Dreamers, and Innovators Create and Dominate Markets. Harper, 2016.
A brief summary of Play Bigger
A fresh take on how to transform your business and dominate a new market by designing, naming, and bringing to life a new product category that will help consumers mobilize around your superior solution—based on a problem they never even knew they had.
Key insights in Play Bigger
Who should read Play Bigger
Venture capitalists • executives and CEOs • entrepreneurs and startup owners • business consultants • inventors and tinkerers • MBA students
About the author of Play Bigger
Al Ramadan, Christopher Lochhead, and Dave Peterson founded Silicon Valley-based advisory group Play Bigger, which operates in the new business discipline of category design. Ramadan is an old-school data scientist and pairs his expertise with marketing wunderkinds Peterson and Lochhead. Kevin Maney is a veteran technology writer, having written pieces for Newsweek and USA Today over the past twenty-two years.
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