New to Big
How Established Businesses Can Grow Like Startups. Currency, 2019.
A brief summary of New to Big
A revolutionary approach for traditional companies and large businesses to use startup processes and growth strategies, to expand into new markets and remain relevant and profitable.
Key insights in New to Big
Who should read New to Big
Executives • business leaders • entrepreneurs • investors • anyone who wants to grow their big business • innovative thinkers working in corporate jobs
About the author of New to Big
David Kidder is the CEO of Bionic and an angel investor at dozens of companies and co-founded Clickable and SmartRay Network—both acquired by larger companies. Kidder has also authored The Startup Playbook. Christina Wallace is Senior Lecturer of Entrepreneurial Management at Harvard Business School; she also co-founded a fashion company and has worked as a management consultant.
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