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Built to Last

By Jim Collins & Jerry Porras

Successful Habits of Visionary Companies. Harper Business, 2002.

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13 Key insights

Built to Last

A brief summary of Built to Last

An insightful look at the inner workings of visionary companies and the sometimes small but extremely significant details that set them apart from their competitors, with guidance on how to build a business that not only endures but prospers.

Key insights in Built to Last

Who should read Built to Last

Entrepreneurs • businesspeople • business coaches • managers • researchers • anyone wanting to learn how to create a visionary company

About the author of Built to Last

Jim Collins is a consultant, researcher, and author specializing in the field of business management and company growth and sustainability. Jerry Porras is a retired organizational theorist and Lane Professor Emeritus at Stanford University Graduate School of Business.

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Jim Collins

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Jerry Porras

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