Built to Last
Successful Habits of Visionary Companies. Harper Business, 2002.
A brief summary of Built to Last
An insightful look at the inner workings of visionary companies and the sometimes small but extremely significant details that set them apart from their competitors, with guidance on how to build a business that not only endures but prospers.
Key insights in Built to Last
Who should read Built to Last
Entrepreneurs • businesspeople • business coaches • managers • researchers • anyone wanting to learn how to create a visionary company
About the author of Built to Last
Jim Collins is a consultant, researcher, and author specializing in the field of business management and company growth and sustainability. Jerry Porras is a retired organizational theorist and Lane Professor Emeritus at Stanford University Graduate School of Business.
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