Driven
How Human Nature Shapes Our Choices. Jossey-Bass, 2002.
A brief summary of Driven
A scientifically backed examination of the four key motivating factors that drive people’s emotions, behaviors, and choices, including real-life examples with a special emphasis on people
Key insights in Driven
Who should read Driven
Business owners • managers • psychology students • sociologists • biologists • anyone interested in human behavior
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