Change by Design
How Design Thinking Transforms Organizations and Inspires Innovation. Harper Collins, 2009.
A brief summary of Change by Design
An informative and inspiring introduction to design thinking—the comprehensive, human-centered approach that leads to innovative solutions at the intersection of user experience, practical constraints, and emotional resonance.
Key insights in Change by Design
Who should read Change by Design
Inventors and creatives • art students • MBA students • business leaders • policy makers and government workers • anyone interested in design
About the author of Change by Design
Tim Brown is executive chair of IDEO, a leading global design consultancy that has contributed to ground-breaking products, including the Apple mouse. Brown is the founder of Success by Design, as well as a best-selling author, business leader, and innovation expert who has worked for Fortune 100 companies, government agencies, and healthcare providers.
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