Carrots and Sticks
Unlock the Power of Incentives to Get Things Done. Bantam Books, 2010.
A brief summary of Carrots and Sticks
A scientifically backed examination of human behavior, incentives, and self-control, explaining how formal commitments and rewards can help you overcome bad habits, actualize your most elusive goals, and transform your life.
Key insights in Carrots and Sticks
Who should read Carrots and Sticks
Psychologists and therapists • managers and entrepreneurs • personal trainers and life coaches • anyone wanting to change their habits • anyone struggling to quit smoking or lose weight
About the author of Carrots and Sticks
Professor of both law and economics at Yale University, Ian Ayres is a successful writer with several books to his credit. His statistics primer Super Crunchers was a New York Times business bestseller, as well as The Economist’s Best Business Book of 2007.
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