The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company. Random House, 2019.
A brief summary of The Ride of a Lifetime
Profound wisdom from one of the most celebrated and successful business leaders in the world, who worked in media and entertainment for over forty-five years, reinvented a beloved brand for the modern era, and established principles that empowered and evolved his company.
Key insights in The Ride of a Lifetime
Who should read The Ride of a Lifetime
Business and studio execs • CEOs • organization leaders • entrepreneurs • media managers • those who want to know how Disney transformed over twenty years
About the author of The Ride of a Lifetime
Over two decades and counting, Robert Iger has grown the Walt Disney Company into an internationally renowned brand as CEO and chairman. He worked his way up after beginning his career in broadcast television. Since 2005, Iger has used forward-thinking strategies to acquire many popular properties and assets, expanding Disney into one of the largest and most well-known media companies in the world.
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