Rocket
Eight Lessons to Secure Infinite Growth. McGraw-Hill Education, 2015.
A brief summary of Rocket
A compelling account of how successful business leaders create fantastic brands and why seemingly disparate success stories are actually connected enough to provide useful guidance for other brands, so they can experience similar trajectories.
Key insights in Rocket
Who should read Rocket
Professionals • leaders • graduates • entrepreneurs • HR managers • employers
About the author of Rocket
Michael J. Silverstein authored Treasure Hunt, The $10 Trillion Prize, Women Want More, and Trading Up. Alongside Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh, he runs the Boston Consulting Group (BCG). Dylan Bolden heads BCG’s loyalty practice. Rune Jacobsen heads BCG’s global consumer retail sector. And Rohan Sajdeh advises companies globally using his extensive consumer goods experience.
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