Sign in Start Trial Now

China’s Super Consumers

By Savio Chan & Michael Zakkour

China’s Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. Wiley, 2014.

0.0 / 0

15 mins read

13 Key insights

China’s Super Consumers

A brief summary of China’s Super Consumers

A guide to understanding China’s emerging, complex consumer market, the mindset of modern Chinese buyers, and how to successfully market your company in this fast-changing, history-laden, values-driven context.

Key insights in China’s Super Consumers

Who should read China’s Super Consumers

Business owners • marketers • anyone who loves Chinese culture • history buffs • business analysts

About the author of China’s Super Consumers

Savio Chan is the CEO of US China Partners Inc., which helps American and Chinese companies do business together. Michael Zakkour is the VP of Asian Strategy at Tompkins International and advises on branding and marketing in China. Zakkour has also published New Retail: Born in China Going Global.

author avatar

Savio Chan

author avatar

Michael Zakkour

You might be interested in

Related books discuss other topics that are not necessarily similar to the topics of the book China’s Super Consumers

The Messy Middle

The Messy Middle

Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture. Portfolio, 2018.

The Effective Executive

The Effective Executive

The Effective Executive. HarperCollins, 2002.

Good People

Good People

The Only Leadership Decision that Really Matters. Portfolio, 2017.

Dream Teams

Dream Teams

Working Together Without Falling Apart. Penguin, 2018.

The Pyramid Principle

The Pyramid Principle

Logic in Writing and Thinking. 3rd ed., Pearson, 2020.

A Brief History of Everyone Who Ever Lived

A Brief History of Everyone Who Ever Lived

The Stories in Our Genes. Weidenfeld and Nicolson, 2016.

The Aesthetic Brain

The Aesthetic Brain

How We Evolved to Desire Beauty and Enjoy Art. Oxford University Press, 2015.

From Strength to Strength

From Strength to Strength

Finding Success, Happiness, and Deep Purpose in the Second Half of Life. Portfolio, 2022.

Empress

Empress

The Astonishing Reign of Nur Jahan. Norton & Company, Inc., 2018.

We Are Bellingcat

We Are Bellingcat

Global Crime, Online Sleuths and the Bold Future of News. Bloomsbury Publishing, 2021

See all books in Politics & Economics

Explore more in these categories

Discover other books in various fields that contain the topics of China’s Super Consumers

Politics & Economics Politics & Economics
Business Business
Culture & Society Culture & Society

What Lobab users are saying

Not sure if Lobab e-book and audiobook summaries are for you? Take a look at what a few of our satisfied users are saying about our powerful platform.

Ramogh

Lobab is a standout in the world of book summary apps, offering concise, insightful summaries of a wide range of books. Its user-friendly interface and well-crafted summaries allow users to quickly grasp the essence of complex works, making it an invaluable tool for those looking to learn more in less time. Whether for personal growth or professional development, Lobab is a game changer for anyone wanting to expand their knowledge efficiently. Highly recommended!

Understand books and audiobooks in 15 minutes - with Lobab!

Start Free Trial
books