Cheap
The High Cost of Discount Culture. Penguin Press, 2009.
A brief summary of Cheap
A thought-provoking study of how and why America’s consumers stopped caring about quality products and started caring about low prices, and the economic effects that followed this “bargain hunter” mindset.
Key insights in Cheap
Who should read Cheap
Economists • sociologists • teachers • accountants • historians • small business owners
About the author of Cheap
Long-time journalist Ellen Ruppel Shell has spent her professional career researching, studying, and writing on the cause and effect of evolving cultures, policies, and economics with a special emphasis on science. She maintains regular contributions to The Atlantic Monthly while educating future generations at Boston University.
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