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Becoming a Data Head

By Alex J. Gutman & Jordan Goldmeier

How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning. Wiley, 2021.

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Becoming a Data Head

A brief summary of Becoming a Data Head

Revelations in data science that provide non-experts with the knowledge and tools for critical analysis and discussion, thereby giving your business an edge and making you a more effective leader.

Key insights in Becoming a Data Head

Who should read Becoming a Data Head

Marketing professionals • aspiring data scientists • managers • executives • research and development teams • anyone wanting to understand how data impacts business and the world

About the author of Becoming a Data Head

Alex J. Gutman is a data scientist and corporate trainer. He served as director of science at Proctor and Gamble, and as an adjunct professor at the Air Force Institute of Technology, where he earned his Ph.D. Jordan Goldmeier is an international analytics professional and volunteer emergency medical technician, as well as a nine-time winner of Microsoft’s Most Valuable Professional Award.

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Alex J. Gutman

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Jordan Goldmeier

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