Million Dollar Micro Business
By Tina Tower
How to Turn Your Expertise into a Digital Online Course. Wiley, 2021.
Summary of Million Dollar Micro Business book by Tina Tower
An expert’s guide to building and marketing your online course using the skills and knowledge you already have, complete with real-life case studies that demonstrate how to put it all into action.
Chapters in Million Dollar Micro Business book summary
What do you get from this book? How to leverage your passion and grow your online business teaching others
A digital micro business is a one or two-person company that gives you money and freedom while helping others
It’s normal to feel anxious about building your personal brand, but overcoming those fears is necessary to moving forward
It’s crucial that you find time to create your course and change up your plans if things go wrong
Once you know who your target audience is, you can refine your vision to support everyone’s goals
Selecting and protecting your business name is the first step toward establishing your online presence
When you know what your expenses are going to be, you can plan for them ahead of time
Course videos should be geared toward your ideal client, and kept short and to the point
Setting a fair price and the right delivery system for your program will benefit both you and your clients
A proper website includes a landing page, blog posts, and lead magnet
A solid marketing plan relies on social media and SEO to boost your online presence and calls to action
By working with third-party media in all its forms and participating in speaking engagements, you increase visibility
As your business grows, you’ll need to grow and change with it in order to achieve both freedom and profit
While making a million dollars is possible, your main goal should be to live freely and help others
Summary of the key insights
Selected critiques in brief
Final word
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Million Dollar Micro Business — Book Summary Snapshot
Who should read Million Dollar Micro Business book
- Entrepreneurs
- freelancers
- seasoned professionals
- anyone interested in working from home
- passion-driven people who want to share their knowledge
About the author of Million Dollar Micro Business
Tina Tower
Tina Tower is an Australian entrepreneur, business consultant, and women’s advocate. She is the founder of the Begin Bright franchise, a children’s tutoring program, and Her Empire Builder, a coaching program for business-minded women. In 2014, Tower was named Telstra National Young Business Woman of the Year. She has also been featured in Huffington Post and on The Today Show.
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