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Everybody Writes

Everybody Writes

By Ann Handley

Your Go-To Guide to Creating Ridiculously Good Content. John Wiley & Sons, 2014.

5.0 / 1

17 mins read

14 Key insights

A brief summary of Everybody Writes

An expansive resource packed with tons of tips and tidbits for anyone who writes anything, especially those creating content for their business, and wanting to improve as a writer.

Key insights in Everybody Writes

1
What do you get from this book? How to craft great content, build your brand, and engage an audience
2
Communicating well through writing is an essential skill that we all need to sharpen so we can enhance our content
3
Writing should be habitual, so just hammer out an ugly first draft, focusing on your purpose and audience
4
To make your content more appealing to readers, develop a sense of empathy for who they are
5
Organize and polish your content during rewriting, paying attention to word choice and sentence structure
6
Revise your text so you’re showing benefits to readers, not telling them, and break some age-old rules if necessary
7
Using an active voice helps improve the readability of your writing, as does adding visual interest
8
Tell your story in your own unique way rather than attempting to fake it
9
Publishing your content generously and ethically, taking key lessons from the school of journalism, will attract more viewers
10
Publish your content across platforms, just make sure the text is the right length and the message fits the medium
11
Several computer apps and software programs are available to aid you in crafting your texts
12
Summary of the key insights
13
Selected critiques in brief
14
Final word

Who should read Everybody Writes

Writers • bloggers • business owners • publishers • journalists • teachers

About the author of Everybody Writes

Ann Handley is a pioneer of modern marketing and content creation. She is a speaker, best-selling author, and has her own website dedicated to helping businesses with their marketing. She’s also the author of Content Rules (2012), an informative text on creating content specifically for the modern world.

author avatar

Ann Handley

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