Do The KIND Thing
By Daniel Lubetzky
Think Boundlessly, Work Purposefully, Live Passionately. Ballantine Books, 2015.
Summary of Do The KIND Thing book by Daniel Lubetzky
The story of a successful, socially responsible snack company and the philosophy behind it, interwoven with valuable lessons on maintaining transparency, trust, simplicity, and morality in your own organization.
Chapters in Do The KIND Thing book summary
What do you get from this book? Business lessons from a financially and socially successful snack company
The story of kind proves that you can have both a profitable business and a meaningful social impact
The second and third tenets teach you to combine your purpose with the grit to pursue your vision
The fourth tenet says that your brand must truthfully tell the world what you do (and don’t) stand for
The fifth tenet is simplicity—avoid complicating your business and its reach with multiple goals
As tenet six teaches, it pays to be original! Authentic innovation is a vital component of staying relevant
Tenets seven and eight—transparency and empathy are essential traits for a business to effect social change
Tenets nine and ten instruct leaders to trust their team and model a culture of ownership within the organization
Summary of the key insights
Selected critiques in brief
Final word
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Do The KIND Thing — Book Summary Snapshot
Who should read Do The KIND Thing book
- Entrepreneurs who want to start an ethically-run business
- social activists
- anyone involved in charity work
- business leaders
About the author of Do The KIND Thing
Daniel Lubetzky
Daniel Lubetzky is the founder and CEO of healthy snack company KIND. He also launched the KIND Foundation and Feed the Truth public advocacy organization, and founded condiment brand Meditalia (formerly PeaceWorks Inc.), a company designed to encourage cooperation between Israelis and Arabs. Lubetzky’s business achievements have been widely applauded, including by TIME magazine and BusinessWeek.
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