Getting Real
The Smarter, Faster, Easier Way to Build a Successful Web Application. 37signals, 2006.
A brief summary of Getting Real
An unconventional take on how to design web-based applications and online portals, with creative advice that can help any company adopt a lean, user-friendly approach for their next project in a low-risk, low-investment way.
Key insights in Getting Real
Who should read Getting Real
Entrepreneurs and startups • software designers • C-Suite level executives and other business leaders • web developers • programmers
About the author of Getting Real
As the co-founder and president of 37signals, Jason Fried remains as committed to scrappy, web-based tools that work as he did when he initially developed Basecamp and other leading enterprise software solutions. David Heinemeier Hasson is the creator of Ruby on Rails, which is the platform of choice for Twitter, Shopify, and more than one million other web apps.
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