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Shoe Dog

Shoe Dog

By Phil Knight

A Memoir by the Creator of Nike. Scribner, 2016.

0.0 / 0

20 mins read

17 Key insights

A brief summary of Shoe Dog

Nike’s never-before-told tale direct from its co-founder, the reclusive Phil Knight, who discloses the ups and downs he faced going from broke business-school graduate to billion-dollar success story.

Key insights in Shoe Dog

1
What do you get from this book? Learn how Nike’s co-founder rose from nothing to become rich and inspire millions
2
Phil Knight was a business-school graduate with a love of running, no money, and a “Crazy Idea” in the making
3
After arriving in Japan, Phil struck a tentative deal with the Onitsuka shoe factory
4
Onitsuka evaded Phil on several occasions, but he found a new ally with partner Bill Bowerman
5
Between Bowerman and star-employee Jeff Johnson, Tiger shoes improved in style and grew in sales
6
Phil’s first store was a hit, but it almost wasn’t enough to satisfy Onitsuka
7
In the late 1960s Blue Ribbon finally began turning a profit, and Phil’s love life turned a corner
8
On the surface, Onitsuka seemed happy with Blue Ribbon, but Phil began to suspect that it was all an act
9
When Kitami tried to go behind Phil’s back, Phil turned the tables on him and started Nike
10
Kitami was quick to file suit, but the trial with Blue Ribbon was long and messy
11
A financial calamity nearly bankrupted Blue Ribbon until Nissho stepped in to save the day—but their victory was short-lived
12
Internal and external changes within the company threatened to derail Phil, but he never gave up
13
Going head to toe with the US government was a tedious battle that exhausted Phil to his core
14
Nike’s IPO was a success, and Phil continued leading his company for the next forty years
15
Summary of the key insights
16
Selected critiques in brief
17
Final word

Who should read Shoe Dog

Entrepreneurs and businesspeople • athletes • sports historians • Nike fans • anyone interested in an underdog’s rise to success

About the author of Shoe Dog

Phil Knight is an American entrepreneur and co-founder of Nike. He served as the company’s CEO for forty years, and later as board chairman. Knight was inducted into the Oregon Sports Hall of Fame for his Special Contribution to Sports in Oregon. In 2020, Forbes named him the twenty-fourth richest person in the world.

author avatar

Phil Knight

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