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Lean Analytics

Lean Analytics

By Benjamin Yoskovitz & Alistair Croll

Use Data to Build a Better Startup Faster. O’Reilly, 2013.

5.0 / 1

14 mins read

13 Key insights

A brief summary of Lean Analytics

A practical, data-driven framework—based on the Lean Startup model—that lays out ingenious ways for startups to improve and learn from their metrics, with actionable tips that will lead to long-term success.

Key insights in Lean Analytics

1
What do you get from this book? Learn how to use data analytics to measure your startup’s progress and success
2
Utilizing data analytics is an essential element in creating and ensuring startup success
3
The most useful metrics are comparable, understandable ratios that change the way you behave
4
Founding a startup is a challenge, so make sure you love what you’re doing and don’t be afraid to experiment
5
Discover which business model is best for your company and adjust your metrics accordingly
6
The five stages of a successful startup are empathy, stickiness, virality, revenue, and scale
7
Iterate on the product or service you want to see succeed by focusing on the one metric that matters
8
Intrapreneurship encourages innovation, employee freedom, and satisfaction that results in a positive workplace
9
Consider utilizing the lean canvas model and changing you organization’s culture to see improved results
10
Click-through rates and customer retention are examples of key metrics for popular business models
11
Summary of the key insights
12
Selected critiques in brief
13
Final word

Who should read Lean Analytics

Innovation-driven entrepreneurs • executives and business leaders • intrapreneurs • web analysts • campaign and charity organizers

About the author of Lean Analytics

Alistair Croll is a much sought-after consultant when it comes to business acceleration, innovation, entrepreneurship, analytics, big data, and more. Croll co-founded web performance startup Coradiant in 2001, and has launched several other projects and conferences since. Benjamin Yoskovitz is equally well-versed in startup operations; he is a serial entrepreneur with over fifteen years of experience designing and managing web businesses.

author avatar

Benjamin Yoskovitz

author avatar

Alistair Croll

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