How I Built This
By Guy Raz
The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs. Houghton Mifflin Harcourt, 2020.
Summary of How I Built This book by Guy Raz
Chock full of insider information from ordinary people who turned their passion into their careers, you’ll discover entrepreneurial secrets for developing a thriving business even if you have no prior industry experience.
Chapters in How I Built This book summary
What do you get from this book? Business tips for everyday people who want to build a company that thrives
To reach success, entrepreneurs must follow the path of the hero’s journey if they want to overcome hardship
Launching a company requires two things—a problem-solving idea that you can sell, and the willingness to take a risk
Having the right co-founder who can help with research is crucial to launching your business
Success means bootstrapping through the early stages and creating a relatable story for your brand
Funds from family and friends will help get your business going when investors aren’t interested
When competition is high, you need a back way into the industry with a location that makes sense
Building buzz and word of mouth are distinct measures vital to your company’s growth
Quitting is common among entrepreneurs facing obstacles, whether they’re to do with accruing debt or prejudicial treatment
Disasters cannot always be avoided, but protecting your product, company, and customers should be your foremost concern
Avoid creating a work culture based on money—look for a higher purpose and those who share your vision
When co-founders split, things can get messy, but acting respectful and staying true to your goals will ease the transition
Whether you sell your company quickly or stick around for decades, showing kindness to people is a potent morale booster
Luck is only one small part of success, the rest relies on your preparation and hard work
Summary of the key insights
Selected critiques in brief
Final word
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How I Built This — Book Summary Snapshot
Who should read How I Built This book
- Entrepreneurs
- business owners
- anyone thinking of starting their own company
- anyone with a business that’s struggling
About the author of How I Built This
Guy Raz
Guy Raz is a celebrated podcast host, journalist, and war correspondent. He is the recipient of the Edward R. Murrow Award and the Daniel Schorr Journalism Prize for his coverage of Iraq. Nils Parker is a bestselling writer and editor. He has worked as a partner in the creative advisory firm, Brass Check.
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