
China’s Super Consumers
By Savio Chan & Michael Zakkour
China’s Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. Wiley, 2014.
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15 mins read
13 Key insights
A brief summary of China’s Super Consumers
A guide to understanding China’s emerging, complex consumer market, the mindset of modern Chinese buyers, and how to successfully market your company in this fast-changing, history-laden, values-driven context.
Key insights in China’s Super Consumers
Who should read China’s Super Consumers
Business owners • marketers • anyone who loves Chinese culture • history buffs • business analysts
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