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China’s Super Consumers

China’s Super Consumers

By Savio Chan & Michael Zakkour

China’s Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. Wiley, 2014.

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15 mins read

13 Key insights

A brief summary of China’s Super Consumers

A guide to understanding China’s emerging, complex consumer market, the mindset of modern Chinese buyers, and how to successfully market your company in this fast-changing, history-laden, values-driven context.

Key insights in China’s Super Consumers

1
What do you get from this book? Deep insights into Chinese culture and the new consumers it has created
2
Recent government reforms have freed up Chinese people to buy what they want, not just what they need
3
China’s consumer market has huge potential, but only if you appreciate its unique history, cultures, and values
4
China is not a new super economy, but a very old one that is resurfacing on a global scale
5
Successful Western businesses in China have adopted long-term mindsets to win over the loyalty of the people
6
Western companies must adapt to Chinese sales channels and master supply chains in order to succeed
7
There is no singular Chinese market, but a collection of several unique markets, each requiring a different marketing strategy
8
The e-commerce industry in China is growing daily and will soon overtake every global consumer market
9
China’s super consumers value luxury brands and unique experiences to display their wealth and status
10
Companies can harness the power of globalization as increasing numbers of Chinese people travel for tourism and business
11
Summary of the key insights
12
Selected critiques in brief
13
Final word

Who should read China’s Super Consumers

Business owners • marketers • anyone who loves Chinese culture • history buffs • business analysts

About the author of China’s Super Consumers

Savio Chan is the CEO of US China Partners Inc., which helps American and Chinese companies do business together. Michael Zakkour is the VP of Asian Strategy at Tompkins International and advises on branding and marketing in China. Zakkour has also published New Retail: Born in China Going Global.

author avatar

Savio Chan

author avatar

Michael Zakkour

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