Influence
The Psychology of Persuasion. Harper Collins, 2009.
A brief summary of Influence
Illuminates the psychological reasons that many people can easily be influenced to say yes and how slick salespeople and social manipulators tap into an arsenal of principles to get you to comply with their requests.
Key insights in Influence
Who should read Influence
Psychologists • marketers • retailers • writers • anyone interested in how behaviors can be manipulated • those who want to learn more about the human brain
About the author of Influence
Seen to many as the “Godfather of Influence,” Robert B. Cialdini is a psychology and marketing professor at Arizona State University, as well as the founder of a certified training program whose clients include some of the biggest companies in the world, such as Google and Coca-Cola. His best-selling book, Influence, was originally published in 1984 but revised and expanded ever since.
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