Nudge
The Final Edition. Penguin Books, 2021.
A brief summary of Nudge
Explores the psychology of human behavior as it pertains to “nudging”—a gentle but orchestrated push from policymakers that lead us toward decisions which benefit us, our families, and society as a whole.
Key insights in Nudge
Who should read Nudge
Politicians • business owners • savvy consumers • teachers • parents • authority figures
About the author of Nudge
Richard H. Thaler is an American economist and professor. He was awarded the Nobel Memorial Prize in Economic Sciences in 2017 for his contributions to behavioral economics. Cass R. Sunstein is a legal scholar and former professor at Harvard Law School. From 2009-2012, he worked as the Administrator of the White House Office of Information and Regulatory Affairs for the Obama administration.
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