A/B Testing
The Most Powerful Way to Turn Clicks into Customers. Wiley, 2013.
A brief summary of A/B Testing
A practical, example-driven guide to experimenting, refining, and optimizing your website, and using that data to make thoughtful, informed decisions about the direction of your company.
Key insights in A/B Testing
Who should read A/B Testing
Web developers • IT staff • designers • entrepreneurs • software engineers • copywriters • anyone interested in making data-centered decisions
About the author of A/B Testing
Dan Siroker and Pete Koomen are the co-founders of an A/B testing platform, Optimizely, which has thousands of clients including IBM and The Wall Street Journal. Siroker served as Analytics Director on the 2008 Obama campaign. Koomen previously worked as a Product Manager at Google.
Books similar to A/B Testing
Related books that discuss topics similar to the book A/B Testing
Everybody Writes
Your Go-To Guide to Creating Ridiculously Good Content. John Wiley & Sons, 2014.
Adaptive Markets
Financial Evolution at the Speed of Thought. Princeton, 2019.
The Smarter Screen
Surprising Ways to Influence and Improve Online Behavior. Portfolio, 2015.
You might be interested in
Related books discuss other topics that are not necessarily similar to the topics of the book A/B Testing
The Messy Middle
Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture. Portfolio, 2018.
The Effective Executive
The Effective Executive. HarperCollins, 2002.
Dream Teams
Working Together Without Falling Apart. Penguin, 2018.
The Pyramid Principle
Logic in Writing and Thinking. 3rd ed., Pearson, 2020.
Economics
The User’s Guide. Pelican, 2014.
Good People
The Only Leadership Decision that Really Matters. Portfolio, 2017.
Empress
The Astonishing Reign of Nur Jahan. Norton & Company, Inc., 2018.
We Are Bellingcat
Global Crime, Online Sleuths and the Bold Future of News. Bloomsbury Publishing, 2021
The Chaos Machine
The Inside Story of How Social Media Rewired Our Minds and Our World. Little, Brown and Company, 2022.
From Strength to Strength
Finding Success, Happiness, and Deep Purpose in the Second Half of Life. Portfolio, 2022.
Explore more in these categories
Discover other books in various fields that contain the topics of A/B Testing
Business 
Entrepreneurship
Science & TechnologyWhat Lobab users are saying
Not sure if Lobab e-book and audiobook summaries are for you? Take a look at what a few of our satisfied users are saying about our powerful platform.
Understand books and audiobooks in 15 minutes - with Lobab!
Start Free Trial